Market Orientation Essay Example | Topics and Well Written Essays - 750 words

Market Orientation - Essay Example In such cases, marketing and advertising should be based on strategy different from the traditional approach (Mullins & Walker, 2010). Considering the case of funeral services, a business proposition that has gained widespread acceptance worldwide, still seems to be a taboo when it comes to marketing and advertising. Although human beings acknowledge the fact that death is inevitable, no one would eagerly wait or plan for it in advance, or even think about death. The Federal Trade Commission (2004) defines funeral services as services used to care for and prepare bodies for burial, cremation, or other final disposition; and, services used to arrange, supervise, or conduct the funeral ceremony or final disposition of human remains (Complying with the funeral rule, 2004; p.2). Without marketing the services, organizations providing these services will not be able to survive. However, marketing and advertising these services is very difficult as it might seem offensive to the general pu blic. Moreover, in this business, services are sought only when the need arises. The need is accompanied by many other deeper emotions, which could potentially suppress the buyers’ choice of company. This would again mean loss for the firms that are unable to spread awareness of their existence in the appropriate manner. In marketing sphere, advertising such products/services are commonly referred to as controversial advertising as they deal with socially sensitive issues. Such services have legal restrictions on advertising and portrayal. Waller (1999) points out that these products are faced with reasons related to delicacy, decency, morality, or even fear of distaste, disgust, offence, or outrage when mentioned or openly presented (p.289). In spite of these challenges, such services can be sold by adopting distant approaches. Advertising about provision of funeral services can be done through brochures, banners, posters, audio etc. Although it is good idea to make these ad vertisements impersonal or rather only information providing medium, it would be a better idea to make points that touch human emotions in the right manner. These advertisements must be more empathetic than sympathetic. In this sense, cognitive positioning that addresses the problems or solutions of the situation in which these services may be needed would give an empathetic perspective. To market about funeral services, the business owners cannot expect potential customers to walk up to them or start looking out for one. Hence, it becomes the onus of the business personnel to reach out to people where they can find potential for usage of their services. These could be hospice care centers, rehabilitation centers, florists, home for the elderly etc. When marketing or selling funeral services, it is important to establish a position as trusted partner who can assist the clients in the right manner in time of great need. By providing free information, funeral services can at least spr ead the awareness of their presence and their services which can be used when the need arises. The way this information is spread makes a lot of difference to the business. For example, when spreading information through brochures, video, audio etc, it is important to emphasize the name, logo, brad of the company and keep the information related to service more subtle in order to avoid sending out messages that might offend the public.

Carminal justice Essay Example | Topics and Well Written Essays - 1250 words

Carminal justice - Essay Example Therefore with the proper implementation and monitoring in place, we can project similar successes. Federal Bureau of Investigation figures on persons under 18 years of age arrested in the United States reflect a marginal (13%) decline from 1998 to 2002. Additionally in the 33 indices which are used to categorize criminal activity, the FBI figures reflect an appreciable decline in 27 indices, an increase in 5 areas and zero change in only one indices. The per capita crime rate for persons under 18 years of age in the United States decreased by 1% from 1998 to 2002.1 Albeit we have not yet turned the corner in ameliorating juvenile crime; these numbers represent light at the end of a long dark tunnel. For instance, on a national level From 1988 to 1992, the number of juveniles involved in aggravated assault increased 80 per cent to 77,900; the number involved in robberies went up 52 percent to 32,900, and the number involved in rapes rose 27 per cent.2 In the FBI figures presented in this proposal covering the period from 1998 – 2002, aggravated assault declined to 61,600 in 2002, or 21% since 1992. Also robberies declined to 24,500 in 2002, or25% from 1992. Although we are witnessing a downturn in the aggregate numbers, now is not the time to become complacent or satisfied with this trend. Of the 2, 261,000 arrests in 2002, 92,160 were violent crimes, of which 1,360 were murders, 4,720 were forcible rapes and 61,600 were aggravated assault.3 Crime has seriously affected teenagers’ lives, especially those who live in neighborhoods seriously hurt by crime, drugs and gangs. The effects are insidious and long-standing. Reports of juvenile crime dropping are of little consequence in light of the coming demographic surge of juveniles in their crime prone years from dysfunctional families. â€Å"How to deal with the Youth Crime Wave,† is an article written by professor dysfunctional families are committing murder,